CORPORATE INNOVATION
New Business Building
In today's rapidly evolving business landscape, established companies must constantly seek new avenues for growth and innovation. New business building offers a strategic approach to exploring new ventures within existing organizations. By leveraging our expertise, you gain access to a comprehensive range of services designed to help you leverage your own assets and competitive advantages to create and validate entirely new business opportunities. Whether you're looking to diversify your portfolio, enter new markets, or simply unlock hidden growth potential, our new business building services provide the tools and support you need to forge your path.
CORPORATE VENTURE BUILDING
We leverage our proven venture building methodology and the experience of our team to assist our partners in ideating, building, and launching new ventures.
Venture Design Sprint
Venture Design focuses on validating a new product or venture idea with your target market. In this phase, we seek to define and test your value proposition and tell you exactly what product and service features are key to generate impact and inform the development roadmap. This 6 to 8 week process uses a proven set of methodologies to uncover unmet needs of a target audience, benchmark against competitors to define a differentiated approach, and design a compelling value proposition and a set of high-impact features that will solve your customers’ problems and keep them engaged. We iterate the value proposition and product features with real users from your target audience until we are confident we have a winning product.
Demand Validation Sprint
Demand validation focuses on proving real market needs as fast and cost-effectively as possible and increasing confidence that there is a real market opportunity worth investing in. During this 12 week process we appropriately size the market opportunity, define the ideal product, go-to-market channel and business model. Additionally, we build all of the marketing collateral required to run an organic or paid acquisition campaign and use it to acquire a waiting list of real prospective users who have opted in to use your product as soon as it’s ready. Finally, we create a “Now, Next, Future” strategy roadmap so that you can demonstrate that you have a compelling vision, for successful execution.
MVP Pilot and PMF Machine
The aim of this phase is to run a more comprehensive 18 to 20 week product pilot to get additional strong indications of early product-users fit and product-market Fit. During the Pilot we iterate your product to the point where there are strong indications of user adoption increasing substantially. In order to clearly define objectives and measure them, we create what we call a “Product-Market Fit Machine” for you. As part of this exercise we define the objectives, KPIs and “gates” for each stage of your go-to-market plan using our “Pilot, Beta, Live framework” and define an initial pilot roadmap that prioritizes what you need to deliver in your minimum viable product (MVP).
Ongoing Support
Our team can offer ongoing support to help you grow and scale. That includes mentoring you and your team through future iterations and using the roadmaps and tools we develop to keep you on task. Additionally, we can recruit and manage cost-effective key technical resources such as Product Owners, UI/UX Designers, and Software Engineers on a temporary or permanent basis through our extended distributed network of trusted talent.
Venture Steering and Mentoring
Our venture steering committees will continue to support your venture teams as they grow. We can assign senior resources to continue to measure results, stewarding the venture building process and offering guidance.
OTHER SERVICES
Corporate Ventures Structuring
Establishing a corporate venture effectively, especially in larger organizations, holds equal significance to the new business model and go-to-market strategy. Rokk3r provides comprehensive assistance to partners in this crucial endeavor, from gathering valuable feedback from internal sponsors and understanding the parent entity's goals to defining an appropriate corporate structure, team compensation, and incentives.
Corporate Venture Investment
We leverage our venture building experience and methodology to structure custom investment vehicles that allow diversified investment and risk mitigation and are specifically tailored to our partners’ investment thesis and risk appetite. These vehicles allow investors to execute a portfolio strategy rather than one off investments, without the investment size, expenses or lack of control typical of traditional investment funds.