Case Study: Saving and Gaming for Millenials and Gen Z

Rokk3r partnered with one of the leading companies in Asset Management in Mexico to create a new value proposition to help millennials and centennials save and take control of their financial futures by leveraging digital games and a proprietary savings platform.

Problem

Millennials and centennials often lack the knowledge and tools to manage their finances effectively. They don't have access to the right investment options, and they find it difficult to save consistently. Additionally, many young people prioritize their hobbies and passions over saving money, making it even more challenging to achieve financial independence. This situation creates an opportunity for companies to develop innovative solutions that engage millennials and centennials with their money and help them achieve their savings goals.

Solution

The solution to this challenge is to create a long-term savings and investment platform that focuses on gamers. The platform automates and personalizes the management of their finances, maximizing returns through the selection of low-cost ETFs and savings tools. This solution engages young people with their money while allowing them to pursue their hobbies and passions. This way, they can feel empowered to save for their future while enjoying their present.

Results

Creating a long-term savings and investment platform for gamers can yield promising results. With a waiting list of over 3,000 people, the platform activated over 100 users during a 3-month pilot. Moreover, it has achieved a 38% Product Market Fit (PMF) and a 35 Net Promoter Score (NPS). These results indicate that the platform is resonating with its target audience and providing them with a valuable service, giving management enough data and support from stakeholders to continue building out the solution.

Contact us at info@rokk3r.com to learn more about how we can help your company to build new digital businesses and become digital leaders in your sector.